In preparation for the launch of iO, Proactiv’s newest line, we were engaged to devise a new packaging system that modernized the brand, brought a more cohesive look to the range of products while also making it simpler to launch new products into existing lines.

‍

A wide ranging exploration had us settle on a direction that evolved their existing look rather than be a complete departure. As part of the exploration we concluded the wordmark needed to be modernized as part of the new naming system.

‍

An extensive package design guideline was created allowing their internal design team to produce accurate and print ready art.